Not So Ape We’re Not So Ape, a streetwear brand founded in Tokyo in 2017. Our elevated essentials blend street style with timeless Japanese quality. Our name comes from our belief that self expression is true evolution—it’s our differences that make us human. Together, we are Not So Ape. Read more Behind the Label Born in Tokyo, Worn Worldwide Born on the streets of Tokyo, Not So Ape embraces the fits, the colors, and the trends we see every day. No matter where you are in the world, our garments help you express yourself. Made With Love, Made to Last Clothing is our craft. We use premium materials and sew every garment in our Japanese workshop. Our products are designed to look good, and perform even better. Fit For Everyone Whether you like to stand out, or blend in, we believe great style has no gender and no boundaries. Our products are made for every body–because style is better without rules. Read more